Global Economy

Saturday 11 December 2010

AS EconBus: Marketing of Water

This video shows how demand for bottled water is created by its producers by instilling fear of tap water. Good marketing ("you will be poisoned if you drink tap water") helps to convince Americans - and us - to buy it, rather than the better quality tap water, which costs 1/1000 of the price. When did we become so gullible? Enjoy.

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